I'm trying to figure out how to tweak some SEO stuff:
- Page titles (HTML title attribute)
- Meta description
- On page H1 tag
I'd like to do this on the following pages:
- home page
- category page
- brand page
- product page
I looked through a number of search results here related to SEO and most are pretty old so I think they may not be applicable to the newer template? I don't see anything relating to the title in most of the files in /html/ directory with the exception of the header.php
Where should I be looking in order to be able to adjust these?
I also noticed that some pages that no longer exist (for example, brand that was merged) still give a 200 response code. I'd like to fix this so old pages (old categories, products, brands, etc) respond with a 404 so they will be deindexed and not have the search engines seeing a number of empty / thin pages.
Do you have a suggestion on the best way to accomplish this?